Economic development projects -- Tennessee Cost effectiveness. , Business relocation -- Tennessee. , Tennessee -- Economic policy. , UTK Theses -- Industrial engineering.

Mode of access: World Wide Web. | Title from title page screen (viewed on May 21, 2004). | Thesis advisor: Adedeji B. Badiru. | Document formatted into pages (viii, 105 p. : ill. (some col.)). | Thesis (M.S.) -- University of Tennessee, Knoxville, 2004. | Vita. | Includes bibliographical references (p. 71-75). | Tennessee has been gifted with a good geographic location in Southeastern part of America and with abundant natural resources ready to be harnessed. Big companies such as Fedex, Saturn, ...

UTK Theses -- Modern foreign languages.

Mode of access: World Wide Web. | Title from title page screen (viewed on May 19, 2004). | Thesis advisor: Bryant L. Creel. | Document formatted into pages (ix, 342 p.). | Thesis (Ph. D.) -- University of Tennessee, Knoxville, 2004. | Vita. | Includes bibliographical references (p. 237-249). | This study analyzes Mariana de Carvajal y Saavedra s Navidades de Madrid y noches entretenidas as a work that explores issues relating to certain social attitudes of central importance to Spanish women in ...

UTK Theses -- English.

Mode of access: World Wide Web. | Title from title page screen (viewed on May 13, 2004). | Thesis advisor: Robert Stillman. | Document formatted into pages (v, 85 p.) | Thesis (M.A.) -- University of Tennessee, Knoxville, 2004. | Vita. | Includes bibliographical references (p. 79-84). | The purpose of this study is to analyze Ameilia Lanyer, John Milton, Elizabeth Barrett, and Christina Rossetti s versions of Eve. In my first chapter, I pair Lanyer and Milton s work and focus on the demands and ...

UTK Theses -- English.

Mode of access: World Wide Web. | Title from title page screen (viewed on May 13, 2004). | Thesis advisor: Michael Keene. | Document formatted into pages (iv, 99 p. : ill.). | Thesis (M.A.) -- University of Tennessee, Knoxville, 2004. | Vita. | Includes bibliographical references (p. 93-98). | The purpose of this thesis was to determine, in light of current genre theory, if Hyper Text Markup Language (HTML) documents and Portable Document Format (PDF) documents are representative of separate and...

UTK Theses -- Ecology and evolutionary biology.

Mode of access: World Wide Web. | Title from title page screen (viewed on May 20, 2004). | Thesis advisor: Arthur C. Echternacht. | Document formatted into pages (xii, 108 p. : ill. (some col.), maps). | Thesis (M.S.) -- University of Tennessee, Knoxville, 2004. | Vita. | Includes bibliographical references (p. 53-67). | The Grand Cayman blue iguana, Cyclura lewisi, is critically endangered with an estimated 7-25 individuals remaining in the wild. This taxon is in need of intensive management, b...

UTK Theses -- Aviation systems.

Mode of access: World Wide Web. | Title from title page screen (viewed on June 1, 2004). | Thesis advisor: Robert Richards. | Document formatted into pages (xi, 69 p. : ill.(chiefly col.)). | Thesis (M.S.) -- University of Tennessee, Knoxville, 2004. | Vita. | Includes bibliographical references (p. 52-54). | Although all flight tests possess their own inherent risks, safe store separation tests, especially those targeting release conditions at or near maximum sanctioned clearance limits, add mo...

UTK Theses -- Biochemistry and cellular and molecular biology.

Mode of access: World Wide Web. | Title from title page screen (May 20, 2004). | Thesis advisor: Elizabeth E. Howell. | Document formatted into pages (ix, 153 p. : ill. (some col.)). | Thesis (Ph. D.) -- University of Tennessee, Knoxville, 2004. | Vita. | Includes bibliographical references. | Dihydrofolate reductase (DHFR) serves an important role in metabolism by reducing dihydrofolate (DHF) to the product tetrahydrofolate via hydride transfer from NADPH. R67 DHFR, a plasmid encoded form of th...

UTK Theses -- Psychology.

Mode of access: World Wide Web. | Title from title page screen (viewed on May 20, 2004). | Thesis advisor: John W. Lounsbury. | Document formatted into pages (v, 52 p.). | Thesis (Ph. D.) -- University of Tennessee, Knoxville, 2004. | Vita. | Includes bibliographical references (p. 34-42). | The purpose of this dissertation was to examine the degree to which the academic performance of adolescents could be predicted by cognitive ability, the Big Five personality traits, and the narrow personalit...

UTK Theses -- English.

Mode of access: World Wide Web. | Title from title page screen (May 20, 2004). | Thesis advisor: Mary E. Papke. | Document formatted into pages (viii, 196 p.). | Thesis (Ph. D.) -- University of Tennessee, Knoxville, 2004. | Vita. | Includes bibliographical references (p. 186-195). | The last ten years have borne witness to a proliferation of pregnancy narratives in literature, popular texts and Internet sites that treat the subject realistically and often graphically. This has not always been t...

Sunsphere (Knoxville, Tenn.) Fiction. , Force and energy Fiction. , UTK Theses -- English.

Mode of access: World Wide Web. | Title from title page screen (viewed on May 17, 2004). | Thesis advisor: Michael Knight. | Document formatted into pages (v, 155 p.). | Thesis (M.A.) -- University of Tennessee, Knoxville, 2004. | Vita. | This is a short story collection centered around the Sunsphere (the structure in Knoxville that was built for the 1982 World s Fair), utilizing various concepts of energy as its central metaphors. Containing seven short stories, Sunsphere is in the tradition of...

UTK Theses -- Social work.

Mode of access: World Wide Web. | Title from title page screen (viewed on May 21, 2004). | Thesis advisor: John G. Orme. | Document formatted into pages (vi, 199 p. : ill.). | Thesis (Ph. D.) -- University of Tennessee, Knoxville, 2004. | Vita. | Includes bibliographical references (p. 100-115). | Foster family applicants form the pool from which caregivers are selected for the day-to-day care of the many vulnerable children placed in foster care, but limited research exists concerning the relia...

Physics

A tremendous effort has been devoted to finding thedeep physical reason for the existence of the mass hierarchy and weakmixing among the quarks and leptons. Despite the enormous amountof data accumulated during the past three decades we still appearto be far from the true understanding of the family structure offermions and the origin of particle generations (families).<p>A possible explanation based on a spontaneously broken continuousglobal family symmetry was suggested some time...

Religion

This dissertation is a genealogical examination of the construction, representation, and disputation surrounding the meaning of sexual acts identified under the rubric of sadomasochism. I argue for an enlargement and expansion of the question, "What is masochism and what it means" and suggest that the polysemic text of contemporary S/M be accorded a measure of interpretive understanding in the light of a liberal, humanistic, and democratic notion of sexual freedom. The analysis begins ...

Psychology

We tested the prediction that resting frontal brain asymmetry would be a marker of vulnerability for depression among adolescents. Baseline electroencephalographic (EEG) activity was recorded from 12-14 year-old adolescent children whose mothers had a history of depression (high-risk group) and whose mothers were lifetime-free of Axis I psychopathology (low-risk group). Across all three reference montages derived, high-risk adolescents demonstrated the hypothesized pattern of relative left front...

Political Science

A factor that has long been identified as promoting peace between states is intergovernmental organizations (IGOs). From Kantian musings to Wilsonian idealism, international organizations have been seen as mechanisms for states to reach out of their inherent confines of self-interest and militant propensities to realize peace. The extant literature paints IGOs with a broad brush, and treats IGOs as if they all have the same ability to impact states conflict propensities. This analysis, however, ...

Biomedical Engineering

A new inter-modality surface registration algorithm that uses textured point clouds and mutual information is presented within the context of model-updated image guided procedures. The algorithm has been developed to capitalize on the information generated by a laser range scanner. The current iteration of the algorithm is optimized for cortical surface registration. Intra-modality validation for the algorithm is provided in both physical and imaging phantoms. The physical phantom is generated u...

Electrical Engineering

Chemical vapor deposited (CVD) diamond or related carbon materials are excellent materials for electron field emitters. However, the key factor to successful exploitation of CVD diamond for vacuum microelectronic applications is closely related to further understanding and control of the physics, materials, and microfabrication technology. To achieve this goal, this research has been focused on two main issues: 1) Design, fabricate, characterize, and investigate the physics of diamond field emis...

Biomedical Engineering

<p> Sudden cardiac death is the primary cause of mortality in the industrialized world. Ventricular tachycardia and lethal arrhythmias such as ventricular fibrillation are believed to be the result of reentrant electrical activity, i.e., self-sustained electrical activity which continues to re-excite regions of cardiac tissue independently of the natural pacemaker rhythm. The mechanisms behind fibrillation initiation, maintenance, and termination by a defibrillatory shock are large...

Biomedical Engineering

The correlation between the stiffness and health of tissue is an accepted form of organ disease assessment. As a result, there has been a significant amount of interest in developing methods to image elasticity parameters (i.e. elastography). This work presents a technique that frames the elastography imaging problem within a non-rigid iterative registration approach. Through the use of finite element modeling and image comparison methods, material properties are varied in order to optimize the ...

Cell and Developmental Biology

Cytokinetic actomyosin ring formation (CAR) in S. pombe requires two independent actin nucleation pathways, one dependent on the Arp2/3 complex and another involving the formin Cdc12p. Here we investigate the role of the PCH family protein, Cdc15p, in CAR assembly and find that it interacts with proteins from both of these nucleation pathways. Cdc15p binds directly to the Arp2/3 complex activator Myo1p, which likely explains why actin patches and the Arp2/3 complex fail to be medially recruited ...

Psychology

The prevalence of childhood overweight/obesity in the United States is increasing at alarming rates and these rates vary between ethnicities. It was hypothesized that using an ecological model, childhood predictors leading to overweight/obesity would be best explored within the childs ecological context rather than their individual ethnicity alone. Ecological context was examined at the individual-child level, interpersonal-parental level, the organizational-school level, the community level, an...

Cell and Developmental Biology

I will introduce two novel genes isolated by my laboratory, hole and bves. This document will show that the benefits of gene discovery are invaluable. Bves, a novel family of cell adhesion molecules have been identified and my dissertation will be the first illustration of a function of this molecule in vivo. Data derived from this dissertation provide strong in vitro and in vivo evidence that bves plays an adhesive role in epithelial adhesion and morphogenetic movements during gastrulation in X...

Psychology

Considerable debate exists over how the cortex is able to represent an accurate, detailed map of visual space while simultaneously allowing different cells to be organized to analyze different stimulus attributes. A proposed conceptual model was that visual cortex is composed of iterated functional modules that together represent visual space seamlessly (Hubel and Wiesel, 1977). Concerns have been raised about the existence of modules and the degree to which functional modules are similar across...

Religion

RELIGIONON THE LIMITS AND POSSIBLITIES OF SOCIAL TRANSFORMATION: A STUDY OF THE PROPHETIC PRAGMATISM OF CORNEL WEST, THE CHRISTIAN REALISM OF REINHOLD NIEBUHR AND THETHEOLOGICAL LEGACY OF BENJAMIN ELIJAH MAYSRONALD B. NEALDissertation under the direction of Professor Victor AndersonThis dissertation is concerned with the social impact, and meaning of political conservatism for secular and theological political projects that seek to empower the disenfranchised and address ongoing social inequalit...

Cell Biology

Peroxisome prolferator-activated receptor g (PPARg) is a member of the nuclear hormone receptor superfamily and is ligand activated by polyunsaturated fatty acids, certain arachadonic acid metabolites, and class of synthetic compounds with insulin sensitizing activity known as thiazoidinediones. PPARg is strongly expressed in the post-mitotic epithelial compartment of the normal human large intestine. Exposure of a panel of human colorectal cancer cell lines to PPARg agonists leads to a decrease...

Cell Biology

The ubiquitin-proteasome pathway (UPP) is the principal mechanism for the selective degradation of short-lived proteins. The proximal signal for UPP-mediated proteolysis is the covalent modification of target proteins with multiple ubiquitin polypeptides. Protein-ubiquitin conjugation is catalyzed by ubiquitinating enzymes, which assemble the polyubiquitin degradation signal on a target protein. It is postulated that removal of ubiquitin by deubiquitinating enzymes may also regulate protein targ...

Sociology

Drawing from the previous studies, I distinguish three components of social integration, including network integration (size, density, centrality), behavioral integration (frequency of interaction), and affective/cognitive integration (strength of positive thoughts and feelings about others). I propose a conceptual model and argue that these components of social integration, both at individual and organizational levels, should promote mental health. I extend previous studies, which have focused ...

Demokratie / Legitimität / Subsidiarität / Grundrecht / EU

Die Europäische Union hat durch ihre Harmonisierungsbestrebungen immer weitere Rechtsetzungskompetenzen an sich gezogen und befindet sich heute, trotz der Einbeziehung des Europäischen Parlaments in Teile des Rechtsetzungsprozesses, in einer Situation, in welcher ihr ein großer Mangel an Demokratie und Legitimität vorgeworfen wird. Zentral für die gesamte Diskussion um Demokratie und EU sind die so oft als Schlagworte gehandhabten Begriffe Demokratie ...

Statistik / Datenkompression / Klassifikation / statistische Datenkompression / optimale Segmentierung / experimentelle Ergebnisse / Optimierung / Fixpunktalgorithmus

Die Arbeit behandelt die statistische Datenreduktion bzw. Datenkompression durch eine allgemeine Klasse von Klassifikationsmethoden. Die Datenkompression erzeugt eine Repräsentation des Datensatzes durch eine Partition oder durch charakteristische Punkte (genannt Prototypen). Diese Optimierungsprobleme stehen in Beziehung zu Partitionen mit minimaler Varianz und zum Principal-Point-Problem. Zur Lösung dieser Probleme wird eine Fixpunktmethode und ein adaptiver Ansatz verwendet....

Elektrizitätswirtschaft / Entflechtung / Liberalisierung / Rechnungswesen / Wirtschaftsprüfung

Die Liberalisierung leitungsgebundener Wirtschaftszweige (Elektrizität, Erdgas, Telekommunikation) erfordert die wirksame Entflechtung („Unbundling“) des weiterhin bestehenden natürlichen Monopols der Leitungsnetze von den übrigen, im Wettbewerb stehenden Aktivitäten des Unternehmens. Eine Methode zur Herstellung der nötigen Transparenz ist die Entflechtung mit Hilfe des Rechnungswesens. Problemstellung der vorliegenden Arbeit ist di...

Internet / Informationsmarkt / Duopol / Externalität /

Der Einfluss der Kommerzialisierung des Internet auf die Ökonomie muss als wichtige Fragestellung betrachtet werden. Diese Arbeit untersucht die Effekte billigerer technischer Übertragung und besserem Zugang zu Informationssystemen und Netzwerken auf Informationsmärkte. Aufgrund der besonderen Informationssensitivität der Finanzmärkte wird der Markt für Finanzinformationen als Beispiel und Illustration herangezogen. Eine komparativ-statische ...

Auktion / Internet / Auktionspreis / Gebot <Auktion> / Experimentelle Spieltheorie /

Die Arbeit untersucht verschiedene Auktionsformate theoretisch und empirisch, insbesondere den Einfluss der Auktionsregeln auf den Endpreis und auf die Bewertungen von Bietern, deren Bewertungen einander beeinflussen. Anhand eines experimentellen Verkaufs realer Güter wird zunächst überprüft, ob die theoretische Vorhersage, dass die offene Englische und die geheime Zweitpreis-Auktion ertragsäquivalent sind, zutrifft. Es ergibt sich, dass im Experiment...

Corporate Governance / Nonprofit-Organisationen / NPO / Institutionenökonomie /

Nonprofit-Organisationen (NPOs) sehen sich zunehmend der Aufgabe gegenüber, die Effizienz der Ressourcenallokation stärker zu beachten. Die in der Literatur auffindbaren ökonomischen Governance-Modelle fördern zwar die Effizienzorientierung, tendieren aber dazu, die Komplexität der Überschussverteilung in NPOs zu vernachlässigen. Ausgehend von einem neoinstitutionenökonomischen Bezugsrahmen wird in dieser Arbeit ein Modell d...

Supply Chain Management / Versorgungskette / Geschäftsverbindung / Chemische Industrie / Simulation /

Elektronisch unterstützte zwischenbetriebliche Börsen sind eine beliebte neue Form der Beschaffung aufgrund ihrer Flexibilität, obwohl die Durchschnittseinkaufpreise generell höher verglichen mit Preisen von langfristigen Verträgen sind. Andererseits setzen trotz dieses Trends viele Einkaufsleiter auf langfristige Geschäftsbeziehungen, unter anderem aufgrund von Kostenersparnissen. In dieser Arbeit wird ein Portefeuille-Ansatz für ri...

Mikrosimulation / Agent <Informatik> / XML / Java <Programmiersprache> / Marktsegmentierung / Technischer Fortschritt / Versuchsplanung / Disruptive Technologien / Simulationssteuerung / R /

Diese Monographie stellt einen methodologischen Beitrag zu den agentenbasierten komputationalen Wirtschaftswissenschaften dar. Zum Ersten stellen wir eine generische Simulationsumgebung für agentenbasierte Mikrosimulationen vor, die heterogene Agenten, hierarchische Ablaufsteuerung sowie die flexible Spezifikation von Versuchsplänen unterstützt. Für letztere bedienen wir uns eines einfachen XML-basierten Formats, in dem sowohl Agentenpopulation wie auch Parame...

LINDA <Programmiersprache> / Rechnernetz

Diese Arbeit stellt Perl-Linda, einen flexiblen Prototyp für die Implementation des Koordinations- und Kommunikationsmodells Linda für ein Netzwerk von Workstations vor. Der Autor zeigt zuerst Trends in der Informationstechnologie auf, insbesondere die globale Vernetzung durch das Internet, die eine Änderung der Anforderungen an Applikationen herbeiführen. Durch die immer weitere Verbreitung des Betriebsystems UNIX stellen Netzwerke von UNIX-Workstations eine ...

Materialflussanalyse, Klimapolitik, Unsicherheit, Treibhausgasreduktion, Kioto Protokoll, Indikatoren

Ziel der Arbeit ist es ein Instrument für die Klimapolitik auf Basis des Kyoto Protokolls und der IPCC Richtlinie zu entwickeln. Die Basis stellt die Methode des „Full Carbon Accounting“ dar, in der sowohl im Naturkreislauf selbst befindlicher Kohlenstoff berücksichtigt wird, wie auch alle anthropogenen Ströme. Der Ausgangspunkt der Analyse sind einerseits der Ansatz des „Gesellschaftlichen Metabolismus“ auf der konzeptuellen Ebene u...

Sortwareentwicklung / Design Patterns / Analyse / Wirtschaftsuniversität Wien / Fernstudium / Computerunterstütztes Lernen

Diese Arbeit beschäftigt sich mit der Anwendung von Patterns in der Analysephase der Softwareentwicklung. Dazu wird die in der Literatur bisher nicht ausreichend beschriebene Anwendung des Pattern-Ansatzes in der Analysephase aufgearbeitet und anhand von Beispielen konkretisiert. Die in dieser Arbeit gefundenen Hauptvorteile von Analyse Patterns sind die Verwendung von Expertenwissen durch abstrakte Modelle mit konkreten Beispielen und der starke Fokus auf Erfahrungen mit organisatorisc...

Hochschule / Wissensvermittlung / Bildungsinhalt / Elektronischer Markt / Informationstechnik /

Die Gestaltung von elektronischen Märkten von Bildungsinhalten, in der Arbeit kurz ‘Wissensmedien’ genannt, wurde bisher von der Literatur noch nicht hinreichend aufgearbeitet. Diese Arbeit präsentiert Erfolgsfaktoren für Wissensmedien und Maßnahmen zu deren Beeinflussung. Nach einer kurzen begrifflichen Einführung, im Rahmen derer die Wissensvermittlung an Hochschulen im Kontext von Organisation und Informationstechnologie beleuchte...

Stadtentwicklung / Stadtgeschichte / Baugewerbe / Sozialgeschichte / Wirtschaftsgeschichte / Wien

Das Thema dieser Dissertation sind die bauwirtschaftlichen Aspekte der Wiener Stadterweiterung unter Kaiser Franz Joseph I. Dabei werden der Ablauf der Demolierung der Wiener Stadtmauer 1858 bis 1864 und deren bauwirtschaftliche Folgewirkungen dargestellt. Die Abhandlung des Themas erfolgte mittels Quellenaufarbeitung, Expertengespraechen und Literaturstudium. Das Ergebnis der Arbeit ist eine wirtschafts- und sozialhistorische Analyse, welche die eingehende Darstellung des Ablaufs der Demolierun...

Wirtschaft / historische Entwicklung / Wirtschaftsentwicklung / Separatismus / Sprache Kanada / Québec

Das Ziel dieser Arbeit ist es festzustellen, ob die politische Instabilität die Wirtschaftsentwicklung Quebecs beeinflusst hat. Dazu wird eine mögliche Korrelation zwischen politischen Ereignissen, die Instabilität verursachen könnten, und der Entwicklung von Wirtschaftsdaten untersucht. Im ersten Teil der Arbeit wird die Entstehung der Unabhängigkeitsbewegung nachvollzogen, wobei historisch bedingte Unterschiede zwischen Quebec und dem Rest von Kanad...

Softwarehaus / Insolvenz / Kreditrisiko / Rating / Basler Eigenkapitalvereinbarung <2001> /

Die Arbeit befasst sich mit Kreditrisiko und Insolvenzprognose für Softwareunternehmen im Lichte von Basel II, den neuen Eigenmittelbestimmungen für Kreditunternehmen. Es wird ein Ratingmodell entwickelt, das von Kreditgebern zur Insolvenzprognose eingesetzt werden kann. Diese Modell wird mittels dreier unabhängiger Ansätze entwickelt: Im ersten Ansatz wird ein Modell entwickelt, das ausschliesslich auf quantitativen Daten (Bilanzdaten) basiert. Im zweiten Ans...

In this paper I analyze a vertically structured monopolized market with unionized firms. I compare two types of contracts: vertical integration and franchising. With franchising and wage bargaining at the firm level the union in the downstream firm is either very powerful or has no bargaining power at all, depending on the specific time structure of the model. These arguments could make integration preferable for the profit owners even if integration is accompanied by small transaction costs. (a...

In the vein of chapter 19 of Keynes s "General Theory" the following study investigates the dynamic properties of the traditional Keynesian model of the neoclassical synthesis. The dynamics (stability vs. instability, monotonic vs. oscillatory adjustment) is examined - in the absence of active stabilisation policy, that is assuming, in particular, monetary policy to follow Friedman s constant money growth-rule - by appending a wage Phillips curve (with inflationary expectations) and ad...

In a unionized duopoly with price setting firms market shares in different wage determination settings are analyzed. I compare decentralized, centralized and sequential wage determination. In the decentralized setting the union in the more productive firm can exploit the differences in productivity for rising local wages. The rising wages in the more productive firm result in smaller differences of unit costs, therefore the market shares are split more equally in the decentralized setting than w...

Das Gefangenendilemma gilt als Standardmodell mit dessen Hilfe das Phänomen Kooperation dargestellt und analysiert werden kann, auch in der ökonomischen Forschung. Besonders interessant an diesem Spiel ist, daß die Lösung (das eindeutige Nashgleichgewicht) nicht pareto-effizient ist und Kooperation eine Pareto-Verbesserung darstellen würde. Für die beteiligten Spieler gibt es also eine bessere Situation als die gleichgewichtige, diese kann ab...

The outcome of a production process might not only deviate from a theoretical maximum due to inefficiency, but also because of non-controllable influences. This raises the issue of reliability of Data Envelopment Analysis in noisy environments. I propose to assume an i.i.d. data generating process with bounded noise component, so that the following approach is feasible: Use DEA to estimate a pseudo frontier first (nonparametric shape estimation). Next apply a ML-technique to the DEA-estimated ef...

Empirical Analysis, indicating a negative tradeoff between long-run growth and economic stability appear sensitive with respect to policy intervention. I use a model of fully rational utility maximizing representative agents and profit maximizing firms acquiring rents by inventing a new product variety on which they have market power in a monopolistically competitive goods market. Monopolistic competition has been used in three contexts in modern economics: trade, growth and New Keynesianism. I ...

We modify the concept of consistent expectations equilibria introduced in Hommes and Sorger (1998) in two ways: (i) the consistency condition requires that the probability that the agents reject their perceived law of motion in any period does not exceed a given level and (ii) there may exist exogenous stochastic shocks. The concept is illustrated by two examples using a linear economic system. In one of the examples consistency implies rational expectations, in the other example it does not. (a...

In many studies, choice based conjoint analysis is used to build a market simulator to develop marketing strategies; i.e., shares-of-preference are taken as market share forecasts. However, conjoint data are collected in interview situations, which may differ considerably from real shopping behavior. In this paper, we test the internal and external validity of four commercial choice based conjoint pricing studies including a total of 43 brands. We use conjoint and sales data to assess the relati...