183244
博碩士論文
Wan-Ching Lin, 林婉菁
碩士 / 大仁科技大學 / 休閒健康管理研究所 / 95 / The main purpose of this study is to investigate possible relationship between the visitor''s motive, satisfaction, and attraction in attending the 2007 firework celebration at Peng-hu. Using convenience sampling method, 500 questionnaires were completed. Data was analyzed using descriptive statistics, factor analysis, reliability analysis, t-test, ANOVA, and IPA analysis. The research found: (A) The average visitor was female, age 21- 30 years old, with ...